Today my Friday Favorite Find is "Facebook or Twitter?" A Recap of the Debate.
Yesterday, I had the honor of debating with Tonya Shadoan, MBC (ABC, Master Bridal Consultant, based in Indiana) via live audio conference call. We debated what is better for your business: Facebook or Twitter??? And this is what we came up with:
The style and tone of Facebook is: Like being a guest at a wedding or party where most people know each other…. you chat with old friends and acquaintances, mixing and mingling in an intimate manner. In this setting, people tend to feel more relaxed and “in their element”. Conversations are familiar and center on shared experiences and connections
The style of Twitter: The style and tone of Twitter is like: can be like stepping on to a stage, where you are communicating with an audience and quickly find that you need to find a voice and say something useful and interesting or quickly lose the attention of your audience. People refer to Twitter as a mini or micro blogging platform. Another way I view Twitter is like a big cocktail party where you see others chatting to others (so you see who knows who) and when you hear something interesting you want to share it (by “retweeting”) with others you know.
- Easy to navigate and update, link to and promote anything
- Reach far beyond your inner circle of friends
- One feed pools all users; anyone can follow anyone else unless blocked
- Pure communication tool, rapid responsiveness
- You don’t have to be logged in to get updates; you can just use an RSS reader
- Very interactive, extensible messaging platform with open APIs
- Many other applications being developed (Twitterific, Summize, Twhirl, etc.)
- Potential SMS text messaging revenue from wireless networks (although Twitter states they are not currently getting any cut)
- Potential future advertising and/or enterprise subscription-based revenue streams
- With its “thin” overhead, Twitter is probably more scalable than Facebook, giving it a cost advantage
- Limited functionality; find people, send brief messages, direct replies
- Limited to 140 characters per update
- Not all people find it immediately useful
- Over-emphasis on follower counts
- Easily abused for spam and increasing the noise level
- Relatively smaller installed user base
- As yet no readily apparent monetization strategy
- Application mashup; find people, make connections, email, instant messaging, image/video sharing, etc.
- Most people can quickly grasp the value of connecting with friends, family and established contacts; some people report they use Facebook instead of email and IM
- More emphasis on deep connections with others vs. who has the most connections
- “True Friends” feature increases your transparency to selected connections; almost like having private and public profiles
- Huge, rapidly growing installed user base
- Inherit stickiness, third party applications, “gift giving” and personal data collection make Facebook a powerful advertising platform
- More difficult to navigate and update
- Requires investment of time to realize sustained benefit
- Opt in model requires a user to allow others to connect
- Less immediate responses; unless you stay logged on continually
I hope this inspires you to increase your social marketing practice and grow your business!